The global mobile traffic is growing rapidly and it already accounts for 25 per cent or one fourth of the total internet traffic.
The mobile traffic as percentage of global internet traffic has been growing at over 1. As of now, there are over 2. While the growth remains solid, it is slowing.
Share of mobile phone users that use a smartphone in India from 2014 to 2022
US leads the pack in terms of the country with the maximum internet penetration, which stood at 83 per cent of its total population, or million internet users. However, in terms of the total number of internet users, China is still king with million users, followed by the US and India. India witnessed a 27 per cent growth the highest in the world along with Philippines in the number of internet users in the country in , which stood at million users, although the internet penetration in the country remains in the lower two digits 13 per cent to be exact.
Other interesting facts. Total number of internet users is growing at 10 per cent year-on-year, with the fastest growth in developing markets like India, Indonesia and Nigeria. Total number of smartphone subscribers is growing at over 20 per cent, with the fastest growth in underpenetrated markets like China, India, Brazil and Indonesia. With over 52 per cent growth in , tablet units are growing faster than PCs ever did.
Number of Internet users in India could cross million by June: report
The total tablet penetration stands at only eight per cent with million units. Android is the most popular smartphone operating system in the world with over 75 per cent market share, followed by iOS and Windows Phone OS.
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Internet advertising is still growing, but mobile is where the big opportunity lies. However, mobile app revenues still trump mobile ad revenues. Images and video sharing is rising rapidly.
Telecommunications in India
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